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Digital Marketing Certification Course
Information, Syllabus, Demand, Career, Scope & Facts

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Looking for the best career option / opportunity or the best digital marketing course?
If yes, then The Infoage Solutions is the best solution. Our top expert provides you SEO, SMO, SMM, SEM(PPC), Affiliate Marketing, Content Marketing, Email Marketing, etc.

We have 1 month to 12 months full training programs in which we have one to one classes with practical on live project including experince certificate from our company for your jub hunt .

OUR PROGRAM IS BEST SUITED FOR :
Entrepreneurs, Students, Marketing Professionals & Job Seekers

What is digital marketing?

Digital marketing is the marketing of products and services using digital channels to connect with a target mass audience.
Digital channels involve search engines, social media, email, and websites.


Why Learn digital marketing course?

In the modernized era, Digitization has become an important part of every business to run it's effectively. Moreover, today businesses also need a social media presence. In other words, digital marketing is online-based digital technology to promote products and services. Furthermore, why The Infoage Solution is the best company for learning google marketing course ?:


Fundamentals of digital marketing

There different-different fundamentals of digital marketing:

  • Search Engine Optimization
  • Social Media Marketing
  • Email marketing
  • Affiliate marketing
  • Content marketing
  • Search Engine Marketing
  • Online Reputation Management
  • Social Media optimization

Why Digital marketing course is highly Recommended?

  • After completing your course you can start your carrier as an online advertising executive. Although after 2 or 3 years of experience you can be promoted to a specialist position.
  • You can also earn money online through freelancing. Moreover, you can also promote your business and agencies online.
  • Moreover, also provide google digital marketing certificate.

Who can learn digital training ?

  • School Candidate can also learn this concept. But, the basic knowledge of computers is required.
  • Web developers, as well as a web designer who wants to rank their website, can also learn.
  • In particular, the businessman who wants to expand their business as a brand.
  • Besides, Beginner and fresher who are interested in digital marketing

Is digital marketing easy?

Digital marketing is Social media marketing which is not a very stressful job. In which we do internet marketing than traditional marketing. However, some concepts and philosophies remain the same.


Type of Business served by Digital Marketing

  • Real State Business
  • Travel Industry
  • Charter Accountant
  • Electronic commerce industry of cosmetics as well as health care
  • Educational Institute
  • Dance Academy and many more

Scope after this Digital Marketing Course

With time, Digital Marketing has advanced and turn out to be considerably more than only a common – SEO and Social Media Marketing. A ton of Digital Marketing organizations came up taking into account various organizations for their item and brand the executives. In the interim, other instructional hubs likewise acquainted on the web and disconnected with train individuals in the computerized promoting space. Both, the previously mentioned go connected at the hip to oblige the hefty interest of the market. Search engine optimization, Google Ads, Mobile Advertisement, Web Analytics, Content and Inbound Marketing, Email and Affiliate Marketing, Video Advertising and Social Media Marketing are fields of preparing and courses in Digital Marketing. Vocation possibilities are truly sparkly and testing in the advanced advertising area. You got the chance to be on head of your game. Here is the rundown of profile that you may get employed for, contingent upon your aptitudes obviously:

  • Online MEDIA EXECUTIVE:
    Oversees all social media channels, colleagues, missions to connect with clients and consumer loyalty.
  • Record MANAGERS:
    Create deals for clientaccounts, including upsetting and strategically pitching. Works as the purpose of contact for doled out clients. Creates and keeps up long haul connections withaccounts. Ensures customers get mentioned items and administrations in a convenient way.
  • Marketing specialist:
    Composing sharp and compact duplicates that lure the buyers on an enthusiastic level. To such an extent that they are constrained to become lead and deals for the item.
  • Website design enhancement ANALYST:
    Liable for guaranteeing that a business' online substance can be found and seen by potential and current clients. Improves the perceivability and rankings of site pages on web indexes, for example, Google, Yahoo and Bing.
  • PAID SEARCH ANALYST:
    Answerable for performing every day account the board and of pay per click accounts on Google AdWords, Yahoo, Bing and other quest stages for customers. PPC Analyst can uphold activities that will add to the achievement of customer crusades.
  • BRAND MANAGER:
    Liable for dealing with the general brand and resonance of its social substance, over all stages. They additionally plan, create techniques to build the worth and execution of a specificbrand, administration or item.

With greater goliaths utilizing web journals, Influencer missions, SEO and other advanced promoting instruments, the rounds of advertising have changed. What's more, they are changing at a troublesome movement.


Facts About Digital Marketing

What does a digital marketer do?

In a general sense, digital marketers are liable for driving brand awareness, generating traffic for the company's website, and lead generation through various digital channels.

A digital marketer can take up multiple roles and use various digital channels like digital advertising, social media, email marketing, blog content, etc., to succeed in bent the purchasers .

For each digital channel, a digital marketer focuses on a singular objective to live the company's performance across channels.

ROLE MAJOR RESPONSIBILITIES
Digital Marketer or Consultant Developing, planning & implementing marketing campaigns, Analysing analytics reports, Building & maintaining an online presence, etc.

Scope of digital marketing

Digital marketing has emerged because the fastest mode of promotion and marketing, reaching bent a wider audience. Companies of all segments are focusing their investments in digital marketing activities.

According to Business Insider, India's digital economy is predicted to the touch $1 trillion mark by 2022.

A report in Indian Express suggests that 85% marketers are tracking revenues generated through digital marketing and 50% of them reported that e-marketing activities are contributing to quite 10% of their revenues.

Demand for digital marketing

With an ever-increasing scope of digital marketing, the demand for digital marketing professionals is additionally increasing rapidly. Here are some hiring trends that provides a clear picture of the demand for digital marketeers:

  • The demand for Digital Marketing professionals are going to be quite 20 lakh by 2020. (Placement India)
  • 69% of companies are planned to rent more marketers in 2018. the foremost in-demand expertise was digital advertising (45%), content creation and curation (42%) and content strategy (39%). (Marketing Trends 2018, MCKinley)

Pros and cons of a career in digital marketing

ROLE MAJOR RESPONSIBILITIES
Digital Marketing Manager Implementing marketing campaigns, analytics reports, building & maintaining an online presence, etc.
SEO Specialist Increase website traffic through on-page & off-page search engine optimization, implement keyword research strategies, maintain performance reports
Search Engine Marketer Developing and implementing paid search campaigns, ensuring maximum ROI on paid campaigns, in-depth competitor & website analysis
Social Media Marketer Develop & implement social media campaigns and strategies to increase audience engagement and promote brands via social media
Web Analyst/Data Analyst Market research & analysis, create reports using website analytics tools
Content Marketer Develop SEO friendly content, edit, & optimize website content, drive organic traffic, increase engagement through content
Inbound Marketer Create & implement strategies to attract customers using content
Email Marketer Create email marketing campaigns to promote product, page, or service & generate leads

Digital marketing salaries

JOB ROLE AVERAGE ANNUAL SALARY (0-3 YEARS OF EXPERIENCE) SALARY RANGE (LPA)
Digital Marketing Manager 4.7 Lakh 1.9 to 10
Seo Specialist 1.9 Lakh 1.0 to 4.03
Search Engine Marketer 3.6 Lakh 2.57 to 7.34
Social Media Marketing Manager 3.5 Lakh 1.79 to 7.26
Web Analyst 3.6 Lakh 1.8 to 6.66
Content Marketing Manager 6.4 Lakh 3.7 to 10
Marketing Specialist 4.6 Lakh 2.1 to 10
Email Marketer 5 Lakh 2.2 to 10
Data Source: AmbitionBox

Digital marketing skills

Take a look at the typical skills that are required in digital marketing.

Core skills:

SKILL DETAILS
Analytics Efficient data analysis to understand market metrics to enhance the effect of paid and organic campaigns.
Keyword analysis Knowledge of keyword research and its incorporation into content
Customer behavior Understanding the target audience to market content & strategizing to fulfill long-term objectives.
Customer engagement Build an online community by creating personalized posts and address customer issues to make them feel that you care about them.
Writing Good command over the language to write engaging and grammatically correct content for website, ads, and social media posts.
Result-oriented Gauge the impact of campaigns and alter strategies on the basis of data.

Soft skills:

Communication, Creativity, Critical thinking, and learning attitude

Digital marketing tools

Some of the common tools used by digital marketers have been mentioned below.

Job role Tools
Search engine marketer Google Webmaster Tools, SEMrush, HubSpot’s Website Grader, Google Keyword Planner, SEMrush, Google Trends, Google Adwords, etc.
Social Media Marketer Hootsuite, Sprout Social, Buffer, Twitter, Facebook, etc.
Content Marketer Grammarly, ClearVoice, Buzzsumo, HubSpot, Copyscape, Thesaurus, etc.
Web Analyst Google Analytics, Adobe Sitecatalyst, Clicky, Optimizely, Crazy Egg, Moz, etc.
Email Marketing Mail Chimp, Aweber, PutsMail, etc.

Digital marketing common career paths

Here are some common ways that can make your way to start a career in digital marketing.

A. When you have a bachelors degree in marketing:

Career Path 1:

Complete graduation in marketing → Gain online professional certification in digital marketing → Gain experience via internship or freelancing → Apply for a job or become a professional freelancer.

Career Path 2:

Complete graduation in marketing → Work as an intern → Take a masters degree in digital marketing → Build your own brand via blog → Apply for a job.


B. When you do not have a bachelors degree in marketing:

Career Path 1:

Graduation (any specialization) → Get an online certification in digital marketing → Subscribe to blogs for free learning resources → Start a website or blog → Network → Find a job or work as an independent consultant.

Career Path 2:

Graduation (any specialisation) → Masters degree in digital marketing or related specialization → Start a website or blog → Internship or job.

Note: The above profession ways are only instances of regular vocation ways. There is no fixed vocation way to begin a profession in advanced promoting. The profession steps can differ according to the foundation, interests, and aptitudes of the person.

Tips to get a job in digital marketing

Let us discuss some useful tips to help you start your career in digital marketing.

1. Build skills

To begin a career in digital marketing, acquaint yourself with basic skills, especially if you do not come from the marketing background. Get hands-on experience with common tools used in social media, online advertising, email marketing, SEO, etc.

2. Build a blog

For an aspiring digital marketer, it is always a good idea to have an online presence. Having an active blog on a topic that you are passionate about can be a good start to show your motivation. You can build a personal portfolio on blogging platforms such as Wordpress or other ready-to-use publishing websites like Medium or Quora.

3. Get an internship

Internship experiences can increase your chances of getting a job in the field. It will also help you get a hang of the real job.

4. Professional certifications

These days, it is very easy to learn courses online and gain credibility through online certifications. Choose a specialization of your choice and get a relevant professional certification to increase your chances of getting a job. Some of the popular online portals for both free and paid certifications are Udemy, Lynda, Edx, etc.

5. Network

To get a job, you must network. Find out connections who work in similar fields, and reach out to them either personally or digitally.

6. Follow Influencers

In the field of digital marketing, there are numerous influencers and bloggers who share important industry insights. Follow these influencers and subscribe to popular blogs in your area of interest to learn about the industry insights.

Digital marketing blogs

Here is a list of popular digital marketing blogs:

  1. SparkToro

  2. Neil Patel blog

  3. Convince & Convert

  4. Mobile Monkey

  5. Hubspot

  6. Copyblogger

  7. Internet Marketing blog

  8. Social Media Examiner

  9. Content Marketing Institute Blog

Digital marketing books

Here is a list of popular digital marketing books:

  1. Permission Marketing by Seth Godin
  2. Hug your haters by Jay Baer
  3. Email Persuasion by Ian Brodie
  4. Spin Sucks by Gini Dietrich
  5. Measure what Matters by John Doerr
  6. Non Obvious by Rohit Bhargava
  7. The Webinar Way by Sherrie Rose
  8. Don't Make Me Think Revisited
  9. Digital Marketing for Dummies by Ryan Deiss

Digital marketing Youtube videos and channels

Here is a list of popular digital marketing videos:

  1. Moz
  2. Backlinko
  3. SEMrush
  4. Ahresfs
  5. Chase Reiner SEO
  6. Matthew Woodward
  7. On-page SEO techniques
  8. How to create landing pages that convert

Digital marketing forums

Some of the popular digital marketing forums are:

  1. Reddit SEO
  2. Digital Point
  3. Growthhackers
  4. SEO Chat
  5. Wordpress Forum
  6. Warrior Forum
  7. SEO Mastering
  8. Webhosting Talk
  9. Youth4work

Digital marketing webinars

Most popular digital marketing webinars:

  1. SEMrush
  2. Search Engine Journal
  3. Digital Marketing Basics
  4. Unbounce
  5. Hubspot Free Webinars
  6. Marketo
  7. Adweek
  8. ConversionXL
  9. eMarketer

Digital Marketing Certification Course In terview questions

Once you start applying for jobs, it is the right time to start preparing for common Digital Marketing Certification Course In terview questions.

Top companies to follow

Here are some companies that are doing very well with their digital campaigns and online presence.

Popular companies:
Amazon, Accenture, Flipkart, Capgemini, IBM, Cognizant, TCS, Infosys, Dell, American Express, Axis bank, Bajaj Allianz, etc.

Popular startups:
Zomato, Paytm, Ola, Airbnb, Booking.com, Makemytrip, Cashify, Urbanclap, Edureka, etc.



Frequently asked questions (FAQ)

We have listed below for you some of the most frequently asked questions. If you have a question that is not answered here, or you want to talk to us please feel free to contact us to discuss your requirements.

  • Why should I learn from The Infoage Solutions and what is unique about your Course?

    The Infoage Solution is a technology driven company, we have 19 years experince in industry. We know exactly, what compny wants from their technical staff, so come to us for be job ready.
    We nourish, train and grow talent with 360 degree digital marketing training program designed using a well-designed strategy and delivering through case based live project methodology. Few things which make us unique are listed below:

    - We've an experience of more than 19 years in delivering the digital experiences and we follow a process oriented engaging approach.
    - We’ve Industry-Relevant Course Curriculum delivered by in-practice google certified professionals using live projects based learning.
    - Also, we’ve periodic evaluation and feedback process to polish your skills and fully assist you to jump high in your career.

  • I already employ a Digital Marketing company. Should I learn Digital Marketing?

    Absolutely Yes! There is no substitute for knowing how to do something yourself, even if you employ or manage others. With knowledge at your fingertips you are in control.

  • I am a webmaster, how this course can help me?

    If you are webmaster, web developer, web designer or web expert and keen to elevate you’re in your career growth in most demanding market of today full of opportunities, then Digital Marketing Course is for you. Our Course offers expert level in-depth knowledge of the Digital Marketing required to tackle every challenge in the demanding Digital World.

  • Will I be able to discuss my own issues during the course?

    Yes. There is a free optional workshop included at the end of the course where you can discuss your own projects.

  • Do you provide reference materials for self study?

    Yes, we do provide specially designed training material and freebies worth more than Rs. 25000 INR in soft format after each module completion along with assignments and also provide access to a special member’s area where you will find a demo websites, links to important tools, practical hands-on guides, cheat sheets, training videos and links to all of the materials that were used to develop the course.

  • I need more help after course, Is it Possible?

    It’s rare that our attendees need further assistance after the course. That’s because we provide excellent course resources and show you how to get help from Google experts for free. However, if you have a complex problem and need specialist help we can provide consultancy and personal training on an hourly basis.

  • Due to unavoidable reasons if I missed few classes, then can I join the backup class to cover it up with-out additional charges?

    Yes, we will help you without additional charges.

  • Do you provide Certificate for training program?

    Yes! On the successful completion of the course, we provide Certificate of Completion signed by our program head and director of the company.

  • Is there a job guarantee?

    Yes, we provide 100% Job Assistance.

  • What can I earn after successful completion of this course?

    Well looking at the market size and scenarios along with the kind of skill you hold, it ranges from Rs.6000 INR to Rs.450,000 INR per month or more and remember sky is the limit if your are passionate digital marketer.

  • What are the job prospects out of India after doing this course?

    Since, Digital Marketing is a global scenario and with the kind of skill and experience you hold, you can look after many global job listing portals to find the listed jobs for the Digital marketing and also remember being product of India you are ready for the global excellence after this course.

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