What does a digital marketer do?
In a general sense, digital marketers are liable for driving brand awareness, generating traffic for the company's website, and lead generation through various digital channels.
A digital marketer can take up multiple roles and use various digital channels like digital advertising, social media, email marketing, blog content, etc., to succeed in bent the purchasers .
For each digital channel, a digital marketer focuses on a singular objective to live the company's performance across channels.
ROLE |
MAJOR RESPONSIBILITIES |
Digital Marketer or Consultant |
Developing, planning & implementing marketing campaigns, Analysing analytics reports, Building & maintaining an online presence, etc. |
Scope of digital marketing
Digital marketing has emerged because the fastest mode of promotion and marketing, reaching bent a wider audience.
Companies of all segments are focusing their investments in digital marketing activities.
According to Business Insider, India's digital economy is predicted to the touch $1 trillion mark by 2022.
A report in Indian Express suggests that 85% marketers are tracking revenues generated through digital marketing and 50% of them reported that e-marketing activities are contributing to quite 10% of their revenues.
Demand for digital marketing
With an ever-increasing scope of digital marketing, the demand for digital marketing professionals is additionally increasing rapidly.
Here are some hiring trends that provides a clear picture of the demand for digital marketeers:
-
The demand for Digital Marketing professionals are going to be quite 20 lakh by 2020. (Placement India)
-
69% of companies are planned to rent more marketers in 2018. the foremost in-demand expertise was digital advertising (45%), content creation and curation (42%) and content strategy (39%). (Marketing Trends 2018, MCKinley)
Pros and cons of a career in digital marketing
ROLE
|
MAJOR RESPONSIBILITIES
|
Digital Marketing Manager
|
Implementing marketing campaigns, analytics reports, building & maintaining an online presence, etc. |
SEO Specialist
|
Increase website traffic through on-page & off-page search engine optimization, implement keyword research strategies, maintain performance reports
|
Search Engine Marketer
|
Developing and implementing paid search campaigns, ensuring maximum ROI on paid campaigns, in-depth competitor & website analysis
|
Social Media Marketer
|
Develop & implement social media campaigns and strategies to increase audience engagement and promote brands via social media
|
Web Analyst/Data Analyst
|
Market research & analysis, create reports using website analytics tools
|
Content Marketer
|
Develop SEO friendly content, edit, & optimize website content, drive organic traffic, increase engagement through content |
Inbound Marketer
|
Create & implement strategies to attract customers using content
|
Email Marketer
|
Create email marketing campaigns to promote product, page, or service & generate leads
|
Digital marketing salaries
JOB ROLE
|
AVERAGE ANNUAL SALARY (0-3 YEARS OF EXPERIENCE)
|
SALARY RANGE (LPA)
|
Digital Marketing Manager |
4.7 Lakh |
1.9 to 10 |
Seo Specialist |
1.9 Lakh |
1.0 to 4.03 |
Search Engine Marketer |
3.6 Lakh |
2.57 to 7.34 |
Social Media Marketing Manager |
3.5 Lakh |
1.79 to 7.26 |
Web Analyst |
3.6 Lakh |
1.8 to 6.66 |
Content Marketing Manager |
6.4 Lakh |
3.7 to 10 |
Marketing Specialist |
4.6 Lakh |
2.1 to 10 |
Email Marketer |
5 Lakh |
2.2 to 10 |
Data Source:
AmbitionBox
Digital marketing skills
Take a look at the typical skills that are required in digital marketing.
Core skills:
SKILL
|
DETAILS
|
Analytics |
Efficient data analysis to understand market metrics to enhance the effect of paid and organic campaigns. |
Keyword analysis |
Knowledge of keyword research and its incorporation into content |
Customer behavior |
Understanding the target audience to market content & strategizing to fulfill long-term objectives. |
Customer engagement |
Build an online community by creating personalized posts and address customer issues to make them feel that you care about them. |
Writing |
Good command over the language to write engaging and grammatically correct content for website, ads, and social media posts. |
Result-oriented |
Gauge the impact of campaigns and alter strategies on the basis of data. |
Soft skills:
Communication, Creativity, Critical thinking, and learning attitude
Digital marketing tools
Some of the common tools used by digital marketers have been mentioned below.
Job role |
Tools |
Search engine marketer |
Google Webmaster Tools, SEMrush, HubSpot’s Website Grader, Google Keyword Planner, SEMrush, Google Trends, Google Adwords, etc. |
Social Media Marketer |
Hootsuite, Sprout Social, Buffer, Twitter, Facebook, etc. |
Content Marketer |
Grammarly, ClearVoice, Buzzsumo, HubSpot, Copyscape, Thesaurus, etc. |
Web Analyst |
Google Analytics, Adobe Sitecatalyst, Clicky, Optimizely, Crazy Egg, Moz, etc. |
Email Marketing |
Mail Chimp, Aweber, PutsMail, etc. |
Digital marketing common career paths
Here are some common ways that can make your way to start a career in digital marketing.
A. When you have a bachelors degree in marketing:
Career Path 1:
Complete graduation in marketing → Gain online professional certification in digital marketing → Gain experience via internship or freelancing → Apply for a job or become a professional freelancer.
Career Path 2:
Complete graduation in marketing → Work as an intern → Take a masters degree in digital marketing → Build your own brand via blog → Apply for a job.
B. When you do not have a bachelors degree in marketing:
Career Path 1:
Graduation (any specialization) → Get an online certification in digital marketing → Subscribe to blogs for free learning resources → Start a website or blog → Network → Find a job or work as an independent consultant.
Career Path 2:
Graduation (any specialisation) → Masters degree in digital marketing or related specialization → Start a website or blog → Internship or job.
Note: The above profession ways are only instances of regular vocation ways. There is no fixed vocation way to begin a profession in advanced promoting. The profession steps can differ according to the foundation, interests, and aptitudes of the person.
Tips to get a job in digital marketing
Let us discuss some useful tips to help you start your career in digital marketing.
1. Build skills
To begin a career in digital marketing, acquaint yourself with basic skills, especially if you do not come from the marketing background.
Get hands-on experience with common tools used in social media, online advertising, email marketing, SEO, etc.
2. Build a blog
For an aspiring digital marketer, it is always a good idea to have an online presence.
Having an active blog on a topic that you are passionate about can be a good start to show your motivation.
You can build a personal portfolio on blogging platforms such as Wordpress or other ready-to-use publishing websites like Medium or Quora.
3. Get an internship
Internship experiences can increase your chances of getting a job in the field. It will also help you get a hang of the real job.
4. Professional certifications
These days, it is very easy to learn courses online and gain credibility through online certifications.
Choose a specialization of your choice and get a relevant professional certification to increase your chances of getting a job.
Some of the popular online portals for both free and paid certifications are Udemy, Lynda, Edx, etc.
5. Network
To get a job, you must network. Find out connections who work in similar fields, and reach out to them either personally or digitally.
6. Follow Influencers
In the field of digital marketing, there are numerous influencers and bloggers who share important industry insights.
Follow these influencers and subscribe to popular blogs in your area of interest to learn about the industry insights.
Digital marketing blogs
Here is a list of popular digital marketing blogs:
-
SparkToro
-
Neil Patel blog
-
Convince & Convert
-
Mobile Monkey
-
Hubspot
-
Copyblogger
-
Internet Marketing blog
-
Social Media Examiner
-
Content Marketing Institute Blog
Digital marketing books
Here is a list of popular digital marketing books:
- Permission Marketing by Seth Godin
- Hug your haters by Jay Baer
- Email Persuasion by Ian Brodie
- Spin Sucks by Gini Dietrich
- Measure what Matters by John Doerr
- Non Obvious by Rohit Bhargava
- The Webinar Way by Sherrie Rose
- Don't Make Me Think Revisited
- Digital Marketing for Dummies by Ryan Deiss
Digital marketing Youtube videos and channels
Here is a list of popular digital marketing videos:
- Moz
- Backlinko
- SEMrush
- Ahresfs
- Chase Reiner SEO
- Matthew Woodward
- On-page SEO techniques
- How to create landing pages that convert
Digital marketing forums
Some of the popular digital marketing forums are:
- Reddit SEO
- Digital Point
- Growthhackers
- SEO Chat
- Wordpress Forum
- Warrior Forum
- SEO Mastering
- Webhosting Talk
- Youth4work
Digital marketing webinars
Most popular digital marketing webinars:
- SEMrush
- Search Engine Journal
- Digital Marketing Basics
- Unbounce
- Hubspot Free Webinars
- Marketo
- Adweek
- ConversionXL
- eMarketer
Digital Marketing Certification Course In terview questions
Once you start applying for jobs, it is the right time to start preparing for common Digital Marketing Certification Course In terview questions.
Top companies to follow
Here are some companies that are doing very well with their digital campaigns and online presence.
Popular companies:
Amazon,
Accenture,
Flipkart,
Capgemini,
IBM,
Cognizant,
TCS,
Infosys,
Dell,
American Express,
Axis bank,
Bajaj Allianz, etc.
Popular startups:
Zomato,
Paytm,
Ola,
Airbnb,
Booking.com,
Makemytrip,
Cashify,
Urbanclap,
Edureka, etc.