What is Conversion Rate?
Conversion rate is the percentage of website visitors or ad viewers who take a desired action such as filling a form, calling, or making a purchase.
Quick Answer
In simple words, conversion rate tells you how good your website is at turning visitors into leads or customers. A higher rate means your site is working better.
What is Conversion Rate?
Conversion rate measures how effectively your website or marketing campaign turns visitors into leads or customers. If 100 people visit your website and 5 fill out a contact form, your conversion rate is 5%.
Conversion rate is one of the most important metrics for business websites. Improving your conversion rate means getting more results from the same amount of traffic, which is more cost-effective than simply trying to get more visitors.
Different actions have different conversion rates. A typical contact form conversion rate for service business websites ranges from 2% to 5%. Landing pages designed for a single offer can achieve 10% to 20% or higher conversion rates when optimized properly.
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