What is Retargeting?
Retargeting is a digital advertising strategy that shows ads to people who have previously visited your website or shown interest in your services.
Quick Answer
In simple words, retargeting shows your ads to people who already visited your website but left without taking action. It reminds them about your business and encourages them to return.
What is Retargeting?
Retargeting works by placing a small tracking code on your website. When someone visits your site, the code adds them to an audience list. Later, when that person browses other websites or social media, they see your ads reminding them about your business.
Retargeting is effective because most website visitors do not take action on their first visit. They may be researching, comparing options, or simply not ready yet. Retargeting keeps your business top-of-mind and brings them back when they are ready to take the next step.
For service businesses, retargeting ads can be targeted based on which pages a visitor viewed. Someone who visited your service page may see a different ad than someone who visited your blog, allowing you to show more relevant messaging.
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